How Do I Get Started?
This is the question so many people have when trying to get into the sales industry. It is a common question, however, people overthink and stress out about getting into sales way too much.
The amount of sales jobs out there are endless. The demand for salespeople in the world right now is skyrocketing and there is no reason to stress or get caught up about finding a sales position.
Sales is a very stressful and hard job. In fact, one of the best ways to get into sales and start crushing it is by investing in yourself.
Investing in yourself allows you to digest other peoples experiences, learn more critical information, and allow you to grow your skills.
If there is someone who invested in themselves versus someone who has not invested in themselves at all; the person who invested in themselves is much more likely to get the job, sale, or opportunity.
High-level people associate with others who are driven and inspiring people, so become that person.
One of the best ways to invest in yourself is to invest in your skillset. One good way of leveling up your skillset is through reading books. I know it all sounds very cliche, however, sales books have so much value in them and are meant to teach you lessons that make you a better salesperson.
So, today I will be going over the top 10 sales books you should get your hands on if you want to become a selling machine. These books help you answer the “How do I get started?” question in no time.
Let’s get into the list…
The Ultimate sales machine
Most entrepreneurs and sales people miss out on so many opportunities, don’t put systems in their business, and do not execute correctly on big ideas. The Ultimate Sales Machine is the book you need to read if you want to essentially systemize every aspect of your business. The author, Chet Holmes, has been teaching entrepreneurs and leaders for many years and has been helping them transform their business into an Ultimate Sales Machine. This critical book will teach you the right way to run a business, be disciplined, and make the right decisions for you team and business. The Ultimate Sales Machine is a book I definitely recommend anyone that is sales or entrepreneurial-minded.
Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion is one of the most commonly known books for people in business, sales, and leadership. This book by, Robert Cialdini, does a phenomenal job at looking at why people say “yes.” In fact, this book shows you how to do just that in your own life or business. Marketing and sales are two aspects of business that are crucial. Influence: The Psychology of Persuasion helps us become better marketers and sales people by helping us understand why people make the decision they do. Overall, this book helps you understand ethical persuasion and how people make decisions which can be implemented into your life and business.
Robert Cialdini’s Principles of Persuasion are…
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity
By reading this book, you will learn everything you need about these principles and how to move people in your direction in an ethical manner.
How to Win and Influence People
You have a business you want to start…you can start it! You want a new job…you can get it! You do what you want and make it work for you! This is what How to Win and Influence People is all about. This classic book by Dale Carnegie is one that gives the you a mixture of different stories about very prestigious people and what they did to make their lives better. Throughout this book you will learn many lessons from very successful people and how they made it in their business and personal life. After reading this book, you will be taught new strategies of how to treat and influence people which will help you get more out of life.
Sell or be sold
Grant Cardone’s mission for Sell or Be Sold is to teach you to treat everything in life like a sale. Whether it is selling yourself for that next job, selling yourself on not eating junk food, or selling a service or product for a business; everything in life is all about sales. Grant writes the perfect blueprint for mastering the art of sales in Sell or Be Sold. In fact, Sell or Be Sold explains good and bad situations and what to do in all of them. You will not be disappointed with Sell or Be Sold; Grant Cardone is a very well-known sales person, real estate investor, and entrepreneur. This book is a good choice if you are starting to get serious about sales and want to kill it in the sales game.
SAles EQ
Want a better winning percentage in your sales game? Jeb Blount’s tactical book, Sales EQ, shares with you the most vital sales tactics you need to become a killer sales person. Sales EQ teaches you interpersonal skills and business relationship skills that will help put you ahead of the competition. Furthermore, this book shows you the clients thought process and how to use a sales process to crush your competitors. Sales EQ is a book that provides you all the tools you need to understand how to sell anything you want.
Fanatical Prospecting
Fanatical Prospecting is another amazing book written by Jeb Blount. Learn to win and reach the top in anything through reading this book. Find vital tactics and importance of prospecting in this book. Everything you need to know and understand about prospecting is fit all into this book. Without prospecting, your life in sales become much harder. You will understand all the different ways you can prospect and use that to increase your numbers. Become a killer in prospecting and make sure to grab this book. Or not, I can’t control what you do.
Gap Selling
Want to make a gap in between you and your closest competitor? Make sure to grab Gap Selling by Keenan. This book will show you that selling is a giving business. In fact, after reading this book, you will understand the importance of always trying to provide as much value as you can to people. Giving so much value, will in return, give so much value back to you. Understand the game of sales and tactics that are crucial to have through reading this book.
SPIN selling
SPIN Selling is a book and a sales tactic that everybody in sales should know. The acronym SPIN stands for Situations, Problem, Implication, Need-Payoff. This book will teach you everything you need to become an expert in SPIN Selling. Learn how to focus on buyer’s current problems and be more value-based. Rather than being product-based and not being weary of your clients problem(s). All of this and more is covered in this high-level book. Check it out and implement everything into your sales strategy in order to see massive gains.
To sell is human
Just because this book is last on our list does not mean you shouldn’t get it. In fact, this book teaches you about all the different ways you sell yourself. If you think about it, selling is an everyday task. This book explains how all of us on this Earth are in sales in some shape or form. Furthermore, this book teaches you how to provide value to people as a salesperson. Read this book to learn more about the art of selling.
That’s It!
If you have made it here. Thank you. I really hope you take a look at all the options I listed because they are all so impactful in many different ways. Pick three of these books, memorize all of it, and implement it into your sales strategy. Through consistent work you will start seeing growth in your sales numbers.
These books are just as good as mentors in a way. This is a much cheaper option to learn sales and I encourage you to take action right away.
I hope you enjoyed the blog post and found a book that you are interested in. Read it. Then crush it.
GODSPEED
NL